What is Event Concierge?
Parade is a boutique Event Concierge agency delivering highly personalised VIC guest management and logistics programmes for clients’ most valuable audiences. But (you may be thinking) 'What is Event Concierge?'.
Our definition is this: “An exceptional Concierge will generate a frictionless life for their member or guest. At Parade, we bring this concept into an event setting and create an unrivalled experience for our clients and their guests”.
The essence of what we do sits at the intersection of events, concierge and travel. We create and manage guest itineraries, and take care of all hospitality elements including hotels, meet & greet, transport & logistics, bespoke experiences, restaurant and nightlife reservations, gifting, spa, and hair & make up appointments. We also provide a proactive onsite concierge service – all delivered with brilliantly thought through touches that will delight your guests throughout their stay.
What makes Parade so unique?
Destination Experiences: When your clients are in town for a brand moment or a special event, we ensure their entire experience—from travel to accommodations—is seamless and exceptional.Flawless Execution: We take great pride in knowing how to get the very best from our trusted suppliers. Together we ensure that each element of your project is executed to the highest standards and aligns perfectly with your brand values.
An Extra Layer of Hospitality: We add an unrivalled attention to detail that makes a tangible difference—ensuring a consistently elevated experience for every guest, every step of the way.
Effortless Guest Experience: Our mission is to ensure your guests are so well looked after that they will arrive at your event relaxed, happy and already positively engaged with your brand.
Client-Focused Service: We make sure that all the moving parts that operate outside of the main event are perfect. This way you can concentrate on your guests and clients and simply leave the rest to us.
Catering to Discerning Audiences: While we’re often brought in to work with clients' most valuable audiences, our services are not just for luxury brands. We partner with anyone who wants to deliver a faultless guest experience for their most discerning audiences. By working with Parade, you will have absolute peace of mind that your entire event will be a seamless, on-point and unforgettable experience for your guests and clients.