“The team you didn’t know you needed, and will never want to be without”
Anna Davey,
Managing Director & Co-founder
Anna is known for bringing clarity and direction to complex, high-stakes projects.
She leads Parade with a focus on structure, problem-solving and strategic growth, ensuring that even the most ambitious briefs are delivered with control and precision. Calm under pressure, she is adept at navigating complexity - aligning teams, managing multiple moving parts and identifying solutions quickly. Her approach combines operational rigour with a broader strategic perspective, shaping how Parade evolves as well as how it delivers.
Her background includes leading the global agency at Quintessentially, managing an events agency in Los Angeles, and managing the events programme at Birley Clubs.
“The joy of Parade to me is in the time we give back our clients. It is very rewarding to hear that clients feel so relieved and supported, safe in the knowledge that their guests are taken care of – we take great pride in that responsibility.”
Andrew Wolmark,
Co-founder
Andrew is known for his instinct for guest experience and his ability to identify what will elevate or undermine a moment.
He has spent his career designing events, curating guest journeys, and developing protocols with a passion for, and focus on, the art of hospitality. At Parade, he brings that lens to every project, ensuring the guest experience is not just considered, but seamless.
Previously Chief Experience Officer at Quintessentially and founder of Tipps.
“I love that, on every project we deliver, I am able to focus on guest experience. It has been my passion throughout my career and I see it as a huge privilege that I get to spend every day thinking about how we can bring the best to every guest interaction.”
Laura Fahrnholz,
Project Director
Laura is known for her intrinsic understanding of luxury clients and what it takes to deliver meaningfully for them.
Having worked across both market and global teams at Cartier, she brings a nuanced perspective on how leading brands engage their most important audiences. At Parade, she applies this insight to shape experiences that feel both strategically aligned and deeply considered, with a focus on precision, discretion and impact. Her approach is defined by a rigorous attention to detail, paired with an understated sense of elegance.
Her background includes roles at Cartier across international markets and headquarters.
“Coming from the client side of a luxury brand, what truly drives me is designing high-end guest experiences that feel effortless and meaningful, and I’m excited to bring that passion to Parade by creating tailored projects where every client and guest feels genuinely cared for.”
Holly Mansfield,
Project Director
Holly is known for her composure in high-pressure environments and her ability to bring order to complexity without losing warmth.
Her background as an Army officer, including a tour of Afghanistan, informs a highly disciplined and considered approach to logistics. At Parade, she applies that rigour to guest management, ensuring operations run with precision while clients feel consistently supported and looked after. She combines strategic oversight with a natural ease with people, which allows her to manage demanding environments without friction.
Her experience spans military leadership and roles within five-star hospitality, including working for Lord Rothschild.
“My ideal assignment is one where I can channel my enthusiasm and draw on my full range of experience to deliver extraordinary events for both clients and guests.’”
Katie Mayers,
Project Director
Katie specialises in shaping complex projects into experiences that feel effortless.
With a strong background in large-scale guest management, she brings a sense of structure and clarity while maintaining a calm, considered approach even to the most demanding environments. Her work is guided by attention to detail and thoughtful planning, helping everything come together seamlessly.
She previously led events and experiences for Quintessentially in Saudi Arabia.
“My passion lies in curating exceptional memories and transforming vision into impeccably delivered experiences, with every detail brought to life.”
Jessica Hallet,
Project Manager
Jessica is known for her ability to shape experiences that feel deeply personal, culturally relevant and precisely considered. She leads Bespoke Experiences at Parade, informed by her close relationships across the cultural and hospitality worlds.
Her approach is detail-oriented and creative, with a natural instinct for how experiences look and feel. She is particularly focused on how each moment is composed, ensuring every element feels considered, balanced and quietly elevated.
Jessica’s background includes Quintessentially, the Birley Private Members’ Clubs and The Newt in Somerset, where she developed a deep understanding of luxury guest experience, and the sensitivity required to engage a highly discerning audience.
“One of my favourite parts of working at Parade is the satisfaction that comes with bringing all of the bespoke elements of a project together. It is such fun to work with a variety of specialists and curate different teams to perfectly fit the unique requirements of each client.”
Olivia Strang,
Project Manager
Olivia is known for her resourcefulness and ability to keep multiple moving parts in motion without losing sight of the guest experience.
She brings a hands-on, solutions-led approach to project delivery, combining creativity with strong organisational discipline. Comfortable managing several projects simultaneously, she is particularly focused on the detail beneath the surface - ensuring that experiences not only look exceptional, but function seamlessly. At Parade, she contributes across logistics, guest management and experience design, with a natural ease in client-facing environments.
Her background spans hospitality, talent management at United Talent Agency, and curating experiences for UHNW guests at The Peligoni Club in Greece.
“I am passionate about thoughtfully curating every element of the experience, approaching each project with creativity and a fresh perspective to ensure every detail is considered and nothing feels ordinary.”
Gabriella Gomes,
Operations Manager
Gabby is responsible for the operational backbone of Parade, ensuring the business runs with clarity, consistency and control.
With a background in restaurant hospitality, she brings a calm, solutions-focused mindset to internal operations. She oversees systems, processes and team coordination, maintaining a steady rhythm behind the scenes so that delivery remains seamless.
Known for her composure under pressure, she plays a central role in supporting both the team and the wider business. Her experience includes operational roles within fast-paced hospitality environments.
“I truly value Parade's culture of 'doing good work we’re proud of, for nice people, with nice people.' I believe this ethos is essential to uphold and one that we should all strive to embody in our daily work.”
Fiona Rook,
Financial Controller
Fiona is a Fellow of the Institute of Chartered Accountants, having qualified in back in 1995. Fiona’s broad career experience within large corporates and SMEs allows her to bring a unique perspective to the Parade team. Fiona oversees all financial matters at Parade and is experienced in managing multi-currency budgets, international payments and complex, large-scale project finances.
“I take great pride in making sure that the finance side of Parade is run at the same high quality of service that is provided to our clients.”
Join The Parade
We are always eager to meet talented people who are passionate about delivering exceptional guest experiences.
If you are a freelance events professional and are interested in project work, or if you are are interested in any full-time positions, please submit your details here, or email hello@weareparade.com and a member of the team will get back to you.