“The team you didn’t know you needed, and will never want to be without”
Andrew Wolmark,
Co-Founder
With over 30 years working in luxury hospitality, Andrew has travelled the globe as an expert on guest experience, regularly featuring in the media & speaking at industry events. He is also the creator of Tipps, the mystery guest platform.
Previously Chief Experience Officer at Quintessentially, Founder & CEO at Tipps, The Hospitality Doctor & OPM Events Agency, Event Project Manager at Caprice Holdings, Membership Manager at Roppongi Hills Club, Tokyo and various roles in hotels, private members’ clubs & restaurants.
“I love that, on every project we deliver, I am able to focus on guest experience. It has been my passion throughout my career and I see it as a huge privilege that I get to spend every day thinking about how we can bring the best to every guest interaction.”
Anna Davey,
Co-Founder
Anna has spent her career perfecting the delivery of true luxury and executing one-of-a-kind experiences for luxury brands and UHNWIs. Before co-founding Parade, Anna was Global Head of Quintessentially’s agency business, overseeing seven international offices delivering events, travel experiences and strategy projects for private and corporate clients.
Previously Director of Events for the legendary private members’ clubs Annabel’s, Mark’s Club, Harry’s Bar & George, as well as MD of The Admirable Crichton, Los Angeles and Events Manager at The Savoy.
“The joy of Parade to me is in the time we give back our clients. It is very rewarding to hear that clients feel so relieved and supported, safe in the knowledge that their guests are taken care of – we take great pride in that responsibility”
Laura Fahrnholz,
Project Director
After more than 8 years working at Cartier, Laura has played a key role in shaping global high-end client and VIP experiences across both international and market teams. She brings a wealth of expertise in luxury client experience, international project management, and the creation of tailored, impactful moments for top-tier guests across markets.
“Coming from the client side of a luxury brand, what truly drives me is designing high-end guest experiences that feel effortless and meaningful, and I’m excited to bring that passion to Parade by creating tailored projects where every client and guest feels genuinely cared for.”
Holly Saunders,
Project Director
Holly is a leading professional with over a decade of experience in the luxury hospitality, events and service industries. Her prior background as an officer in the British Army, including an operational tour in Afghanistan, has given her unparalleled organisational skills, and a keen eye for detail.
Holly has worked for many of the most aspiring brands and names within luxury including: Cartier, Chanel, Jaguar Land Rover, Pragnell, LVMH, Harper’s Bazaar, Damien Hirst, White Cube, Hauser and Wirth and The British Royal Family to name a few.
‘My ideal assignment is one where I can channel my enthusiasm and draw on my full range of experience to deliver extraordinary events for both clients and guests’.
Katie Mayers,
Project Director
Katie brings over 23 years of experience in the events industry, specialising in luxury guest management and the delivery of bespoke, high-end experiences that create truly unforgettable moments.
Prior to joining Parade, Katie headed up the Events & Experiences team for Quintessentially in Saudi Arabia where she managed large scale Guest Management and Event Production projects.
“My passion lies in curating exceptional memories and transforming vision into impeccably delivered experiences, with every detail brought to life.”
Jessica Hallet,
Project Manager
Jessica has broad experience in the luxury industry delivering VIP hospitality projects and events for private member clubs, hotels, corporates and luxury brands internationally.
Jessica has worked for Quintessentially, The Birley Clubs, the three Michelin Keys Newt in Somerset where she has gained a wealth of experience as an Event Assistant, Project Manager and Operations Manager delivering projects for luxury brands and private clients.
“One of my favourite parts of working at Parade is the satisfaction that comes with bringing all of the bespoke elements of a project together. It is such fun to work with a variety of specialists and curate different teams to perfectly fit the unique requirements of each client”
Gabriella Gomes,
Operations Manager
Gabby brings over 10 years of experience in luxury events and hospitality to her role as Operations Manager at Parade.
Prior to joining Parade, Gabby worked as Senior Sales & Events Manager at The Evolve Collection where she spent over 9 years overseeing high profile events across their portfolio of restaurants. Here she honed her skills in operational leadership, client service and seamless event execution. She thrives on bringing organisation, calm and precision to every project, helping to make extraordinary experiences feel effortless.
“I truly value Parade's culture of 'doing good work we’re proud of, for nice people, with nice people.' I believe this ethos is essential to uphold and one that we should all strive to embody in our daily work.”
Fiona Rook,
Financial Controller
Fiona is a Fellow of the Institute of Chartered Accountants, having qualified in back in 1995. Fiona’s broad career experience within large corporates and SMEs allows her to bring a unique perspective to the Parade team. Fiona oversees all financial matters at Parade and is experienced in managing multi-currency budgets, international payments and complex, large-scale project finances.
“I take great pride in making sure that the finance side of Parade is run at the same high quality of service that is provided to our clients.”
Join The Parade
We are always eager to meet talented people who are passionate about delivering exceptional guest experiences.
If you are a freelance events professional and are interested in project work, or if you are are interested in any full-time positions, please submit your details here, or email hello@weareparade.com and a member of the team will get back to you.