“Parade adapted to our constantly evolving environment and were a truly trusted partner for us on this project”

We Are a Global Event Concierge Management Company

Parade is an independent, founder-led agency, specialising in an often-overlooked part of the event experience – the guest journey before and after a key brand moment. This includes arrival into and departure from a destination, transfers, accommodation, special requests or reservations that brands make on their guests’ behalf. Sitting at the intersection of events, travel and concierge, Parade exists to champion the importance of the seamless guest experience, and it is our mission to deliver guests to an event in the best possible frame of mind.

Helping Brands Take Care of Their Most Valuable Audiences

We carefully curate every detail of your guests’ hospitality journey and elevate each step along the way, building moments of connection and deeper customer loyalty for the brands we serve. 

Parade is dedicated to its goal of looking after guests better than anyone else. By bringing together the finest event and logistics professionals, we are raising standards and expectations in Event Concierge.

“We are able to deliver the best service because we take care of our guests, clients, team and suppliers better than anyone else – we are in the business of creating exceptional experiences so we must be exceptional too.
This commitment is at the heart of Parade.”

Global Expertise, Local Knowledge

We are based in London and operate internationally, pairing our global best practices with local knowledge and expertise to deliver the same level of service wherever we are in the world.  We have an extensive network of global contacts, allowing us to unlock the very best access and cultural experiences – we are proud to work hand in hand with such talented local teams.

Livingstone

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London

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Paris

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Munich

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Madrid

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Amsterdam

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Singapore

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Hong Kong

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Tokyo

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New York

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Los Angeles

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San Diego

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Dubai

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Doha

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Riyadh

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AlUla

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Jeddah

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Gaborone

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Milan

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Rome

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Agra

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New Delhi

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Jaipur

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Jodhpur

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Udaipur

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Shanghai

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Baku

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Livingstone - London - Paris - Munich - Madrid - Amsterdam - Singapore - Hong Kong - Tokyo - New York - Los Angeles - San Diego - Dubai - Doha - Riyadh - AlUla - Jeddah - Gaborone - Milan - Rome - Agra - New Delhi - Jaipur - Jodhpur - Udaipur - Shanghai - Baku -

Environmental Policy

We understand that the nature of our industry can present challenges in practising sustainability. This is why we choose to adapt our everyday habits and behaviours to be more sustainable rather than attempt to off-set our footprint after the fact. In turn, we are able to advise our clients and their guests to make more sustainable choices. We understand that our influence is a privilege and we are proud to use this by offering greener alternatives across the 
guest experience. 

We Take Data Seriously

Parade is proud to hold the IASME Cyber Essentials Certification from the National Cyber Security Centre and has robust processes in place to ensure the confidentiality of our clients’ data.