Parade Trend Report: 2026

Luxury is no longer about doing more. It's about doing the right things, well.

Our Q1 2026 Trend Report distils what we're seeing across the luxury event and hospitality ecosystem:
→ How transport sets emotional tone before guests even arrive
→ Why the gala dinner is evolving (without losing the show)
→ The quiet death of the opulent gifting and what's replacing it

This is not a luxury trends report in the traditional sense. It is not concerned with aesthetics, materials or seasonal shifts. Instead, it reflects how we see our world (that of Event Concierge and Guest Experience) evolving, informed by what we are asked for, what resonates most strongly with our clients and their guests, and what consistently delivers long-term value to our projects.

Built from real client work, not theory. To download the full report, click here.