Parade Training Programmes
We build & deliver ‘ready to teach’, tailored or bespoke training programmes to ensure your teams are equipped with the tools they need to deliver a first-class guest experience.
We use learnings from the luxury industry, along with market- leading expertise, to create a blueprint for successful guest experience for any business.
TRAINING MODULES
Learning from Luxury: Best of the Best
Combining case studies, workshops and experience safaris, this programme brings the best of luxury to your team, helping them to understand the other businesses’ vying for their customer’s attention and taking their guest experience delivery to the next level.
Treating Every Customer as your Guest
In order to deliver great customer service, a team needs to experience it. This role play-based session helps to build those skills, showcase what’s good and what’s not and how to truly be a great host
Building Emotional Connections
Every customer relationship needs to be built on empathy. We deliver training designed to create that through insights into customer profiles, simple psychology and offering easy wins for teams to put into practice.
Handling Customer Complaints
The best possible scenario is to avoid complaints in the first place and this module starts with that as the gold standard. We then go on to give insights and toolkit training to help staff members offer a great resolution in place of potential conflict… or a bad review!
Balancing Personality with Brand
No customer wants to feel that they are being served by a robotic member of staff, but similarly showcasing personality needs sometimes to be finely balanced. Our module helps teams to understand which parts of themselves to showcase while remaining on brand.
Management Learning from Luxury
Bringing the ways of the luxury industry to management teams, helping them to motivate and get the best from their teams and helping teams to deliver the best possible guest experience for your customers.
EXPERIENCE SAFARIS
The best way to really show your team what makes great service is for them to experience it - and to experience what other brands and businesses are offering your customers. Our Experience Safaris are designed to showcase unique customer service, inspire team confidence and create moments of connection.
Retail
How to convert passing trade into lifelong brand loyalty: seen through the eyes of the sales people who their customers call friends
Automotive
More than just a product: automotive leaders are now lifestyle brands in their own right: experience how to take customers on a journey with you
Hospitality
A great product is no longer enough - it needs to be delivered consistently & with flare: learn how to get it right & how to avoid getting it wrong
