Membership & Loyalty Strategy
Working with brands and businesses to help them attract, engage and retain their highest value audience.
MEMBERSHIP & LOYALTY STRATEGY
Creating successful membership models from the ground-up, or for established clubs in need of a refresh. We build considered membership and loyalty models with audience front of mind, harnessing our networks to accelerate success. From initial ideation to member recruitment, conversion, retention and operations.
EVENT & EXPERIENTIAL PROGRAMMES
We devise engaging events & experiential programmes for businesses looking to build emotional connections with their audiences through live experiences. From intimate insider access to partnership events and large-scale celebrations, we plan end-to-end event programmes to surprise, delight & engage.
EMOTIONAL CONNECTIONS
Through our membership & loyalty strategy projects we help our clients to build emotional connections with their most important customers.
COMMUNITY BUILDING
No matter the archetype, every customer appreciates being a part of something, and our innate understanding of this helps to shape every project we work on.
CONTINUOUS LEARNING
We never deliver a strategy and walk away – we always build in methodologies to measure success, gather feedback and continue to grow the programme.
Explore our range of global services
Guest Experience Strategy
Strategies to enhance every touchpoint along your guest journey.
Training: Learning from Luxury
Ready to go, tailored or fully bespoke programmes using learnings from the luxury industry.
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hello@weareparade.com